Consumer Views Survey - Recliner Shoppers Say…
Furniture/Today and HGTV launched a Consumer Views Survey in January, which got responses from over 8,000 U.S. consumers. The following are the results gleaned from the survey.
Stain-resistant fabric is the top reason why customers are willing to pay more for a recliner. This information is bolstered by a trend in 2009 where about half of displayed recliner units in furniture stores are upholstered in performance fabric. Another feature that attracts customers to pay more for a reclining chair is the warranty that comes with the product. Almost half of the consumers who responded to the survey said they’ll also shell out more for a leather recliner as well as additional back support.
The survey results also reflected that though getting a good price for a recliner is essential, more and more customers also put a lot of value to quality and durability. About 40 percent of survey responses say that they expect a newly purchased recliner to last 5 to 9 years while more than half say it should last more than 10 years.
Traditional stores are still the first places customers check when they’re looking to buy recliners. About 24 percent say they’ll shop from manufacturer-branded stores and 12 percent say they’ll browse the Internet first. However, more than half of respondents say they’ll research an item online but buy it in a traditional store. Only 6 percent say they’ll browse and purchase through the Internet while another 6 percent will research for an item in a store but buy it on the Internet.
The survey suggests that most consumers who are looking to get recliners are willing to pay more for pieces that are durable, comfortable, require less maintenance, and comes with guarantee that if something goes wrong, the manufacturer will take care of the problem. Consumers’ shopping habits are affected and molded by the economic circumstance such as the recession. The recession has made customers more selective about the quality and durability of the products they buy. Shopping from traditional stores is still the popular way to go as one can personally examine an item, ask questions about the product, and even try out the reclining chair to see if it is really a piece that will be a good addition to home furnishings.
However, it cannot be denied that online shopping is a growing trend. Aside from the ease of shopping in the comfort of one’s home, there is also a wide range of choices to choose from. With so many online stores, discounts and promos abound to attract more customers. This enables customers to choose which store and product gives the most value to their money.





